Leveraging Social Media for Commercial Real Estate Marketing

Social media is a powerful marketing tool that no CRE owner or manager can afford to ignore.

A social media presence can help you build and establish your brand, attract leads and get your name out there in a way no other form of marketing can. With more people using social platforms to shop for real estate than ever before, there’s never been a better time to make your online presence stronger.

Here are some tips for leveraging social media for your commercial real estate marketing needs.

Ideal Social Platforms for Commercial Real Estate

The internet has no shortage of social media options to choose from, and “choose” is the operative word. An easy mistake to make is thinking that your CRE venture will require a presence on every major social platform. In fact, being more selective is the smarter move, allowing you to use the benefits of the best-fitting platforms to your advantage.

To do this, you’ll need to have a firm grasp on your business, your prospective clientele, what you want to say, how you want to say it, and how your words will best reach the respective audiences of each platform you use.

Within the crowd of social media potentials are a few expected standouts that offer plenty of marketing opportunities:

Facebook: Despite the many platforms that have risen since its inception, the Meta-owned social network has remained an strong place for companies to promote themselves. Facebook is ideal for presenting your brand to the world through posts that promote company-related content, including employee spotlights, event announcements, testimonials/client stories, property images and more.

X: It might have a new name, but X – formerly known as Twitter – still offers plenty of marketing opportunities. The character limit allows for snappy, easy-to-digest marketing copy that potential leads can see and understand quickly, while hashtags, comments and follower-based networking offer ways for your brand to grow and promote itself.

LinkedIn: The ideal social media platform for business networking, LinkedIn gives you access to news, experts, clients and other connections with a veneer of trustworthiness and professionalism that no other network can deliver.

Instagram: What LinkedIn delivers for networking, Instagram can deliver for the visual side of your company. Instagram will allow you to highlight specific properties with images, stories and short videos, giving prospects the all-important element of visual connection.

Ways to Use Social Media for Commercial Real Estate Marketing

Post Relevant Content

In the modern world of marketing, content remains king. Social media can help push your content out toward an audience that could come to rely on the value you deliver.

Your commercial real estate content might include:

• Blog articles
• Company/event announcements
• FAQ posts
• Employee and/or client spotlights
• How-to posts/videos
• Community/property spotlights

Brand Awareness

When a prospective client first begins looking for CRE companies, they often begin their search with social media pages. They’re searching for brands that can deliver on their needs, and you can provide that validation by using social media to promote and build your brand.

Helpful brand-related content includes:

• Personalized video content
• Client testimonials
• Success stories
• Discussing awards you’ve won

Paid Social

Using social media for marketing is about more than making a post and waiting for the results to come in. Targeted ads can take your social presence to another level by seeking out specific demographics and presenting them with tailored posts that appeal to what they’re looking for in a property. A paid ad can zero in on audiences in specific geographical areas, showing them real estate listings with a higher likelihood of matching their needs.

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The significance of social media’s impact on your marketing strategy cannot be overestimated. When properly utilized, it could end up being the most important tool in your marketing arsenal. The reach of the web’s most popular platforms is growing daily, and the advantages of utilizing that reach could help propel your venture into greater success.

Remember to consider the types of audience each social post will be reaching to, and then tailor that content accordingly. Remember to take every chance to build your brand in the eyes of the consumer, and to explore additional options like paid ads and network-specific posts. Determine what your customers want and need, present the solutions in a way that honors both the client and your brand, and then use your social media presence to broadcast those solutions to the world.

If you need a helping hand establishing a foothold in the CRE realm, talk to the experts at DRK. We can answer your questions and provide guidance for all your real estate needs.

Learn more about how we can help you manage your property by clicking here, and take a look at the available real estate in the Columbus, Ohio, area right here.

Until next time,

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