Imagine having an assistant to manage your property listings, maintain client relationships and gather data anytime, anywhere. Commercial real estate technology does just that, minus the salary and desk space.
Utilizing commercial real estate technology can boost your efficiency and help you close high-quality deals in a shorter amount of time. These programs and platforms offer customizable capabilities to suit your CRE operations.
How Technology Assists Commercial Real Estate Brokers
These systems are designed to:
- Automate repetitive tasks, such as data entry
- Monitor property listings
- Coordinate accounting tasks
- Streamline building management
Commercial real estate technology eliminates the need for written paperwork, files, records and spreadsheets and puts them all in one digital location. That maintains organization and prevents files from being misplaced or lost. Using CRE technology can also free up your time to focus on client relationships and property management.
Ways to Use Commercial Real Estate Technology
Digital Marketing
Digital marketing supports online visibility, allowing you to get your commercial property listings in front of more prospective clients.
Social media marketing: Showcase your property listings on Facebook, LinkedIn and other social media platforms to connect with a broader audience. You can also use social media to build your brand reputation, engage with followers and showcase your expertise.
Digital ads: Targeted advertising allows you to get the right listing information in front of the right individuals. Customize ads based on demographics, location, specific search terms and property type.
Analytics and data tracking: Platforms like Google Analytics track and monitor market trends, demographics, pricing data and more. Having that information can help you understand how prospects find and interact with your listings.
Online Listings
Platforms like Zillow and Realtor.com have made it easy to list and market commercial properties. Featuring your properties on those types of sites makes it easy for potential buyers to find the listings they desire based on specific criteria.
These online resources allow you to share photos, videos and property descriptions to provide buyers and sellers with readily accessible information. You can also provide real-time updates on online listing sites to notify interested parties and stay connected to your audience.
Virtual Tours
Virtual tours create an immersive experience for buyers, even if they don’t visit the property in person. Virtual reality also transforms the way interested parties interact with your commercial listing and gives them a realistic sense of the available space.
Offering virtual tours saves time on in-person showings by allowing interested parties to interact with your property wherever and whenever they choose. Some virtual tour programs also offer analytics that help you understand client interests to optimize follow-up conversations.
Augmented Reality
Augmented reality (AR) applications take property listings up a notch by displaying information over the physical view of your property listing. Use AR to virtually stage your properties so prospects can visualize the space with different features. This technology also lets you embed interactive tags on a property listing, giving clients access to details such as square footage and occupancy information with the touch of a button.
This type of commercial real estate technology is also effective for creating more immersive in-person tours as well. You can use your smartphone to highlight parts of the space and provide your clients with property information in real time.
Customer Relationship Management
Regardless of technological advances, strong client relationships are the foundation of commercial brokerage success. There are a variety of customer relationship management tools designed to maintain your connections and enhance networking efforts.
CRE technology includes programs for managing contacts, organizing leads and tracking communication history. That wealth of information can help you create more personalized interactions and provide targeted recommendations.
Commercial Real Estate Brokerage in Columbus, Ohio
DRK and Company offers a comprehensive suite of commercial brokerage, property management and investment services to help you optimize your real estate portfolio. Our expert team can also help you incorporate CRE technology into your strategy to make the most of your time and resources. Contact us to learn about our property listings.
Until next time,
Sarah Campbell
Director of Commercial Real Estate
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